With a new website, PPC and SEO, Digital Glue have provided more qualified leads to support WDB’s growth
Digital Glue delivered a three-phased approach to drive more qualified leads. Wilkinson Dynamic Balancing Group (WDB) received a user-friendly, responsive website, a robust SEO strategy which improved organic traffic to the website as well as a hyper-targeted PPC programme that utilised both social media platforms and Google Display ads to amplify the reach and showcase WDB’s services to new online users within the ideal client segments.
WDB
- Branding
- Digital Marketing
- Website Redesign
What WDB said...
“Digital Glue redesigned the WDB Group website for us, and now carry out continued digital marketing which is garnering some great results. The process has been really smooth and the team communicates with us every step of the way, highlighting their goals and achievements each week which is great to see. Highly recommend!”
Yasemin Turan
WDB
Challenge
WDB had an outdated website which had poor usability, lacked clearly defined messaging, and was missing key information which resulted in a shortage of qualified leads. WDB also found it challenging to reach the right audiences through organic search – all which restricted the company’s growth.
Response
Digital Glue worked with WDB to deliver a new website and digital marketing strategy to increase lead generation.
- Defining ideal clients and key messages to create web design and copy that resonates with the right people and converts them into clients
- Creating a responsive web design with great user experience to show the benefits of WDB’s products and drive leads
- Implementing SEO strategies to improve search engine rankings from the old website
- Deploying PPC tactics to tap into new clients with targeted campaigns
Result
TAC Insights achieved impact within its community thanks to a website that clearly portrayed its key messages.
- Created a website with an incredibly fast load speed of 1 second.
- Established a clear visual identity and key messages
- Pinned TAC Insights as industry leaders
