Digital Glue has delivered a clear presence both online and in person for The Voiceover Gallery.
The Voiceover Gallery now has a clear presence both online and in person. The launch of their new studio in London brought a brand new look with new logos and colour palette, matching the updated identity on social media, the website and in newsletters. Now, TVG has a strong brand identity that’s easily recognisable and resonates with its target audience.
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The Voiceover Gallery (TVG)
- Graphic Design
- Branding
What The Voiceover Gallery Said...
Our rebranding was an incredibly important exercise and we came to DG following a bad experience with another company that simply hadn’t understood us. We were at our wits end and in a battle against time. Within a week we had four great options to select from which is exactly what we had hoped for – we have had nothing but compliments on our new branding
Marylou Thistleton-Smith
Founding director of The Voiceover Gallery
Challenge
TVG approached Digital Glue with the objective of developing a visual strategy with a new logo identity and creative execution. It needed to coincide with the launch of the company’s flagship London studios.
The existing logo and branding was 17 years old; outdated and didn’t represent TVG’s vision. It was also vital that the new branding highlighted all of the services available.
TVG had the following requirements:
- To position itself as a standout partner for voice, language, and sound projects through clear messaging
- To attract and retain the best voice talent with fun, relevant, and fresh branding and messaging, while highlighting quality to the voice community.
Response
Working with TVG, Digital Glue refreshed the logo with a refined colour palette. The previous speech bubble elements were maintained, but were met with an addition of voice, language and sound attributes.
The DG team created a selection of brand assets, a style guide and a brand book, including tone of voice and messaging, to establish a clear and consistent brand identity. TVG’s messaging was updated to an upbeat, quirky and personable tone of voice with messaging that still instilled quality and confidence.
