Midven sought Digital Glue’s social media marketing expertise to improve engagement and reach on LinkedIn, which in turn increased Midven’s web traffic and grew its network even
further.
Client Name
Midven Social Media
Services
- Social Media
0%
Increase in followers
0%
Growth in engagement
0%
Increase in web traffic
What Midven said...
“Digital Glue created a social media strategy to help improve our LinkedIn presence and to allow
us to connect with a wider network. As a result, we’ve seen impressive growth across the account
and in enquiries, and are very happy with the service Digital Glue has provided.”
Huw Sparkes
Junior Investment Manager
Challenge
In March 2022, Midven approached Digital Glue for support on social media in order to increase visibility, connect with its audience, and grow its network.
- Digital Glue were tasked with supporting the deal flow for investments in portfolio companies through the Midlands Engine Investment Fund (MEIF) and more recently the West Midlands Co-Investment Fund (WMCO) through marketing activities.
- The LinkedIn strategy needed to increase exposure and clearly communicate the business’ presence in the West Midlands area and fund sectors.
- Midven required better visibility on LinkedIn to ensure alignment with a professional network.
- Digital Glue needed to promote Midven as a forward-thinking business and illustrate expertise within the industry to generate more investment applications.
- Digital Glue needed to increase Midven’s web traffic and investment enquiries to bring in more business.
Response
- Digital Glue created a social media strategy to ensure Midven’s challenges were resolved and aligned with its objectives.
- It took over management of Midven’s social media, creating regular posts and content that targeted users in the West Midlands.
- Digital Glue increased visibility for the company and its funds, which led to greater exposure and more enquiries.
- Digital Glue built a network of key partners for future investment opportunities.
- It produced high quality content to reflect the growing Midven brand.
- Digital Glue created a monthly content calendar with a schedule of posts that would meet Midven’s objectives.
Result
- As a result, Midven saw a dramatic increase in reach, engagement and growth on its LinkedIn account, which converted to web traffic and more opportunities for the business.
