We successfully increased sales for First Intuition by 35% through a targeted digital marketing strategy.
The increase came through all channels, including organic, paid search, social media and direct which has resulted in significant company growth for First Intuition.
First Intuition
- Digital Marketing
What First Intuition said...
A fantastic digital marketing agency. We have worked with a number of organisations over the years and Digital Glue are head and shoulders above the rest in terms of professionalism, responsiveness and expertise. We have seen more than 90% increase in impressions year on year and more than 76% increase in clicks to our website since we started working with Digital Glue. Don’t look any further if you need someone to support your business with PPC or SEO
Rosie Jackson
Head of Marketing of First Intuition
Challenge
First Intuition approached Digital Glue with the following requirements:
- Revamp the existing Google Ads, with:
- A full account audit
- Review of paid advertising strategy
- Advertising account restructure, to maximise conversions and reduce total ad spend
- Monitor and maintain a strong organic performance of the website
- Enable them to track specific sales generated from the paid ads and organic traffic
- Ongoing and proactive management of both PPC and SEO
Response
DG created a bespoke reporting template for both weekly and monthly reporting, which allowed First Intuition to remain reactive to new leads. We audited the Google Ads account and conducted a technical SEO audit. Through this, we identified a number of key opportunities:
- New ad campaigns on both Google’s Search Network and Google’s Display Network
- A long-term SEO strategy, which would help increase the success of social media strategies as well as paid marketing thanks to well optimised landing pages
To follow this, we identified a need to set up analytics tracking tools to measure the performance of all website traffic.
