Canny Bites gets animations to build thought leadership

Animating small, bite size pieces of wisdom of business knowledge for Canny Bites

As part of our work with Safaraz Ali on the Canny Bites we created 2-minute long animated videos, complete with voiceovers, that made complex topics easily digestible in a clever and playful way.

The animations had a quick-fire and contemporary feel and playful style that remains relevant to the industry, audience, and the purpose of the videos.

Challenge

Managing Director of Pathway Group and long-standing Digital Glue client, Safaraz Ali, approached Javan with a challenge. Partly due to our previous work for Pathway Group, Safaraz had developed a reputation for being a ‘thought leader’ in the field of small business, and wanted to find a new way to continue to build on his personal brand. 

Safaraz wanted to create an engaging way of sharing knowledge and information for business leaders in small, accessible chunks. 

Response

As engagement rates for videos are continuing to grow, the Digital Glue team identified this as the best method of sharing information to the target audience. To support the marketing efforts around Safaraz’ Canny Bites books, we created animated videos of small, bite size pieces of wisdom from his bag of business knowledge. These were shared on the Canny Bites website, social media and YouTube channel.