Social media has become a non-negotiable cog in the marketing wheel. A way to connect directly with your customers to create brand loyalty and a tribe for your business. With the rules and best practices changing constantly, however, it is a tough nut to crack.
Why Do I Need a Social Media Agency?
The secret to social media success is consistency and quality. You don’t need to post everyday, but your posting schedule needs to stay consistent. The old saying rings true, it really is quality over quantity. Posting value-adding content that’s targeted to your audience will increase engagement and help you build the loyal following you’re looking for. Learn more about the differences between hiring a social media agency and managing your socials in-house.
Working with a social media agency means that you free up time to do what you do best; run your business. You can trust the agency to stay on top of all the latest trends, analyse the data, and switch up the strategy when something isn’t working.
What Social Media agencies Are There in Birmingham?
Lightbox Digital
Lightbox Digital is a well known creative agency based in Birmingham. Renowned for their creative campaigns this agency can deliver both paid and organic social media campaigns.
Google rating: 5 stars
Little Media Agency
Award-winning Little Media Agency specialises in all things socials, offering full level account management, paid ads, and even social media training so you can learn to do it yourself. They also offer video marketing and copywriting services.
Google rating: 5 stars
Creative Ideaz
Creative Ideaz is a social media and content creation agency that now operates on a national level. They offer full social media management but also a range of marketing services including PPC, SEO, and PR.
Google rating: 5 stars
Bootcamp Media
Bootcamp Media is an established marketing agency in Birmingham that offers extensive social media services. They can help with anything from strategy creation to community management and paid ads.
Google rating: 5 stars
How Do I Find the Right Social Media Agency?
Now that you know a little about the different agencies operating in the city, you’ll want to know how to choose the right agency for you. There are a few things you should consider when making your decision.
Expertise and experience
The best way to fully understand whether an agency is the right one for you, is simply by looking at their track record. Any social media agency worth its salt will have a portfolio of case studies readily available online. Have a look at what results they’ve achieved, and what clients have said – this will tell you a lot about how an agency works with its clients.
Reporting
A reputable agency will offer a minimum of monthly reports so you have a full overview on exactly what’s going on and how your socials are performing. Ongoing reporting will also mean that any issues are picked up and rectified without any delay.
Ongoing support
A reliable social media agency should offer ongoing support to address any issues, implement updates, and ensure the long-term success of your social campaigns. Look for an agency that does more than set up the campaign, but also monitors performance and ensures continuous optimisation.
You’re probably now wondering how much social media management would set you back. Lucky for you, we’ve already written a blog answering that question. Learn about the costs of social media management.
Ready to start a successful social media campaign? We’re a Birmingham-based social media agency and we can help you. Get in touch today to find out how!
