Influencer marketing is a firmly established cornerstone in modern marketing. Working with a marketing agency that specialises in influencer content ensures that you aren’t missing out on crucial opportunities.
Why Do I Need Influencer Marketing?
Collaborating with influencers is all about increasing brand awareness by leveraging someone else’s network. The secret to a good partnership is to work with influencers that align with your brand’s vision so that content is authentic.
With the inevitable rise of TikTok shop in 2024, influencer marketing can also drive direct sales, making it an activity that can be tracked and measured. Arming influencers with discount codes and trackable links means you can attribute web traffic and sales to individual influencers and assess which partnerships are paying off.
What Agencies in Birmingham Offer Influencer Marketing?
Spottydog communications is an award-winning PR agency in Birmingham. A key line of this offering is influencer marketing which they describe as a cornerstone in consumer PR.
Cartwright Communications have a network of nano, micro, and macro influencers. Their approach is to turn influencers into brand ambassadors through product reviews, gifting, and events.
WPR, a well established PR agency in Birmingham also offers influencer marketing as a service line. They connect brands with content creators who align with the vision, where branded content is authentic and purposeful.
How Do I Find the Right Influencer Marketing Agency?
Now that you know a little about the different agencies operating in the city, you’ll want to know how to choose the right agency for you. There are a few things you should consider when making your decision.
Expertise and experience
The best way to fully understand whether an agency is the right one for you, is simply by looking at their track record. Any marketing agency worth its salt will have a portfolio of case studies readily available online. Have a look at what results they’ve achieved, and what clients have said – this will tell you a lot about how an agency works with its clients.
Reporting
A reputable agency will offer a minimum of monthly reports so you have a full overview on exactly what’s going on and how your campaigns are performing. Ongoing reporting will also mean that any issues are picked up and rectified without any delay.
Ongoing support
A reliable agency should offer ongoing support to address any issues, implement updates, and ensure the long-term success of your influencer campaigns. Look for an agency that does more than set up the campaign, but also monitors performance and ensures continuous optimisation.
You’re probably now wondering how much influencer marketing would set you back. Working with micro-influencers can cost anywhere from £100 to £3000. The amount usually depends on the type of content you want them to produce and how many followers they have.
Ready to start a successful influencer marketing campaign? We’re a Birmingham-based influencer marketing agency and we can help you. Get in touch today to find out how!
